Student Stories was a marketing campaign we created, produced, and directed. The brief aimed to humanise the platform. Our focus was on relatable short stories portraying young people as genuinely invested in their futures, not just the academically inclined. We minimized emphasis on the platform and branding to avoid making it feel like a sales pitch. We led production, working with a crew across the UK to meet real students using the platform. Student Stories was directed and produced by Joe Wilmot in collaboration with Callum Jackson, who edited and shot the campaign.